Historically, popular media was defined by centralized distribution, such as major television networks (CBS, NBC) or film studios, which acted as "gatekeepers" for what audiences could see. In the 20th century, mass media brought standardized entertainment into homes, creating a shared cultural experience for millions. However, the late 1990s and early 2000s saw a shift with technologies like Digital Video Recorders (DVRs) and later, high-speed internet, which allowed viewers to move away from fixed schedules to "on-demand" viewing. Digital Disruption and Streaming
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This has forced legacy media to adapt. Late-night talk shows now repurpose TikTok clips. News networks embed Instagram posts. The "clip" has replaced the "episode" as the atomic unit of entertainment. Digital Disruption and Streaming While there is no
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