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| Metric | Approx. Value (as of latest public data) | Notes | |--------|------------------------------------------|-------| | | 450 K – 600 K | Rapid growth observed over the last 12 months (≈30 % YoY). | | Average Views per Video | 80 K – 250 K | Higher for food & travel videos; spikes during festival periods. | | Engagement Rate | 6‑9 % (likes + comments ÷ views) | Considered strong for the Malayalam niche. | | Geographic Distribution | Kerala (≈55 %), Gulf‑countries (≈25 %), Rest of India & diaspora (≈20 %) | Predominantly mobile viewership. | | Demographic Split | 60 % Male, 40 % Female | Age 18‑28 most active in comments and community polls. | | Platform Presence | YouTube (primary), Instagram Reels, Facebook Page, TikTok (via cross‑post) | Consistent cross‑promotion with ~15 % of YouTube traffic coming from Instagram Stories. | | Metric | Approx