: The brand is lauded for its focus on authenticity and inclusivity, often collaborating with global moguls like Huda Kattan to challenge traditional beauty standards.

She earned critical acclaim and her first Filmfare nomination for New York (2009), a performance that challenged the "glamour girl" stereotype. Her roles in Raajneeti (2010) and Zero (2018)—where she played an alcoholic superstar—further solidified her range as a performer.