Unlike Western influencers, Indian influencers have created a niche called "Sanskari lifestyle." These are women who film their Karwa Chauth fasts, Ganesh Chaturthi decorations, and Sunday chaat recipes. They have turned traditional domesticity into aspirational content, proving that being a homemaker is a valid, powerful choice.

and the best shops for festive wear. In India, culture isn't a hobby; it is the very fabric of social interaction.

To generalize is to lie. Let’s look at two extremes:

Naar boven