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Updated February 6, 2026 by Sarah Hutchinson, Director of Digital Content, ConcreteNetwork.com
As of 2025, over 95% of Indonesian internet users consume YouTube weekly. The "Trending" page in Indonesia rarely features Western music; instead, it is dominated by local dangdut remixes, Islamic motivational talks, and slapstick comedy.
The latest trend is the horror web series . Creators like have mastered the art of "jump scare" storytelling optimized for mobile screens. These videos regularly pull in 10–20 million views per episode, rivaling network television ratings.
The premium streaming market in Southeast Asia grew by 19% in 2025, but Indonesia remains the primary engine for this growth.
As of 2025, over 95% of Indonesian internet users consume YouTube weekly. The "Trending" page in Indonesia rarely features Western music; instead, it is dominated by local dangdut remixes, Islamic motivational talks, and slapstick comedy.
The latest trend is the horror web series . Creators like have mastered the art of "jump scare" storytelling optimized for mobile screens. These videos regularly pull in 10–20 million views per episode, rivaling network television ratings.
The premium streaming market in Southeast Asia grew by 19% in 2025, but Indonesia remains the primary engine for this growth.