. As of 2026, the industry is characterized by a "New Cool Japan" strategy, focusing on digital transformation, AI-driven content, and global intellectual property (IP) expansion. Economist Impact Core Sectors & Market Strength The industry is currently valued at approximately $150 billion

As we look to 2030, the industry is pivoting to a strategy. Instead of changing Japanese content for foreigners, they are betting that foreigners will come to Japanese culture. The success of Demon Slayer: Mugen Train (the highest-grossing film globally in 2020) proved that "Japanese-ness" sells.

Japan’s film industry boasts a legacy that rivals Europe and Hollywood. From Kurosawa to Kore-eda, the cinema du Japon is revered for its pacing and aesthetic restraint.