These refer to "modes of conduct." They are the methods or behaviors used to reach the terminal values (e.g., Honest, Ambitious, Courageous, Independent, Responsible The Value Hierarchy
Examples: World peace, family security, freedom, happiness, wisdom, and salvation. rokeach m 1973 the nature of human values pdf
They represent the "where you want to end up" in life. 2. Instrumental Values (The "Means") These refer to "modes of conduct