[work] - Reinventarse Mario Alonso Puig Bbva

BBVA’s aggressive digital transformation under the leadership of Carlos Torres Vila provides the perfect case study for Puig’s principles. As the bank pivoted to become a “digital native,” it faced the classic innovator’s dilemma: how to protect the legacy business while creating the future. Puig’s talks to BBVA executives and teams focused on a crucial internal barrier: fear. He posits that fear of failure, fear of judgment, and fear of the unknown paralyze the prefrontal cortex—the brain’s center for higher reasoning and creativity. By teaching mindfulness, emotional regulation, and the reframing of failure as “data,” Puig helped BBVA employees dismantle the neurological anchors holding them back. Reinvention, in this sense, became less about learning new software and more about unlearning the fear of looking incompetent.

Dr. Mario Alonso Puig , a renowned surgeon and expert in personal development, defines reinvention reinventarse mario alonso puig bbva

Your crisis is not your end. It is your permission to stop performing and start becoming. Reinvention is not a strategy. It is a homecoming. He posits that fear of failure, fear of

In a world defined by volatility, uncertainty, complexity, and ambiguity (VUCA), the ability to adapt is no longer a competitive advantage; it is a prerequisite for survival. Yet, for renowned surgeon and motivational speaker Dr. Mario Alonso Puig, adaptation is insufficient. He champions a deeper, more radical process: reinventarse —to reinvent oneself. This concept, which he has famously articulated in talks and workshops for global corporations like BBVA, transcends mere change management. It is a philosophical and psychological journey from fear to potential, from limitation to expansion. In the context of BBVA’s digital transformation, Puig’s message served not just as a motivational speech, but as a strategic blueprint for reshaping the bank’s culture and, crucially, the mindset of its employees. the mindset of its employees.