The local film industry is seeing massive growth with high-quality horror and drama productions. Horror Dominance : Trailers for films like Perempuan Tanah Jahanam
Indonesian television still commands massive audiences, and sinetron (soap operas) are the undisputed champions. Shows like Ikatan Cinta (Love Bond) and Tukang Ojek Pengkolan (Crossroad Ojek Driver) regularly beat Netflix originals in daily reach.
The pandemic acted as a catalyst. With malls closed and nongkrong (hangout) sessions banned, millions of Indonesians turned to digital platforms for escapism. According to a 2024 report by We Are Social, Indonesians spend an average of 8 hours and 36 minutes online daily, with nearly 60% of that time dedicated to watching video content. This has given birth to a new class of celebrities: the YouTuber and the Tiktoker.