: With an outcome-based pedagogy, each chapter is tagged with Learning Objectives (LO) to ensure students can apply what they read directly to real-world business problems.
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"Page 46," Sameer said, his face grave. "They say the file is cursed. If you read Chapter 4, Segmenting and Targeting, the examples start changing to reflect your own life choices. It gets... personal." : With an outcome-based pedagogy, each chapter is
