No presentation on is complete without the Marketing Mix . To implement a marketing strategy, management must master the "4 Ps":
Marketing is the social and managerial process where companies create value for customers and build strong relationships to capture value from them in return. The ultimate goal is to attract new customers by promising superior value and keeping existing ones by delivering satisfaction. Studeersnel 2. The Five-Step Marketing Process principles of marketing by philip kotler ppt chapter 1
Reaping the rewards in the form of sales, market share, and profits. 3. Core Customer Concepts No presentation on is complete without the Marketing Mix
The final core section of the Chapter 1 PPT focuses on (building and maintaining profitable customer relationships by delivering superior customer value and satisfaction). Studeersnel 2
Kotler shifts from the "old" sense of marketing—"telling and selling"—to the "new" sense of "satisfying customer needs". He identifies five core marketplace concepts: WorldSupporter Needs, Wants, and Demands