eveal the Intrigue: Use mystery and suspense to keep the audience’s "crocodile brain" engaged.
We typically pitch from our —the analytical, logic-driven part of the brain. However, the person receiving your pitch is listening with their crocodile (croc) brain . This primitive filter prioritizes survival and quickly marks anything boring, complex, or non-threatening as "spam". eveal the Intrigue: Use mystery and suspense to
By educating them, you raise your status to "professor." Their status drops to "student." In that dynamic, they listen. They trust. They buy. logic-driven part of the brain. However