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She had posted 47 videos in the last year. 47 perfect scripts. Zero vulnerability. She had given advice on salaries she never earned, work-life balance she never maintained, and confidence she never felt.
On February 24, 2023, the professional landscape was undergoing a quiet but seismic shift. Gone were the days when social media was merely a highlight reel for social interactions or a potential liability to hide from recruiters. By this point in the decade, social media content had firmly established itself as the "new resume."
According to a 2023 CareerBuilder survey, 70% of employers use social media to screen candidates before hiring. Of those, 57% have found content that caused them not to hire a candidate. Risky content includes: