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Jess West stared at the 9.2-inch screen. The numbers were in: Her engagement rate (4.8%) was the envy of every brand manager from Soho to Shibuya. Her latest “Get Ready With Me” for the Ethereal Bloom fragrance launch had garnered 47 million views. In the video, she was luminous. Her skin had the texture of warm porcelain. Her laugh was a cascading silver bell. She looked, as her top commenter wrote, “like a sunbeam wearing mascara.”
As of now, Jess West has a significant presence on various social media platforms, including Instagram, YouTube, TikTok, and Twitter. Her Instagram account, with over 3.5 million followers, showcases her passion for fashion, beauty, and lifestyle. Her YouTube channel, with over 2 million subscribers, features in-depth reviews, hauls, and tutorials. TikTok and Twitter are also platforms where she actively engages with her audience, sharing snippets of her daily life and behind-the-scenes content.