Using Spark AR and TikTok effects, Ivy created that allowed users to "wear" her original character designs. This democratized her art, turning passive viewers into active participants.
Up until December 2023, Eden Ivy had been a "lifestyle golden girl." Her content was a blur of beige aesthetics, morning routines that started at 5:00 AM, and relentless positivity. She had the career to match: a mid-level marketing role at a chic agency where her actual skills were often secondary to her ability to look good on the company website. Using Spark AR and TikTok effects, Ivy created
Eden Ivy’s 2024 social media strategy rested on three distinct, yet overlapping, content pillars: Using Spark AR and TikTok effects