| Author(s) & Year | Focus | Key Findings | Relevance | |------------------|-------|--------------|-----------| | Banerjee (2023) | Romantic tropes in Indian web series | Romantic gestures are now blended with thriller mechanics to sustain binge‑watching. | Provides a baseline for genre hybridity. | | Choi & Kim (2024) | Viewer immersion & micro‑duration scenes | Scenes <4 min can achieve “hyper‑engagement” when paired with synchronized sound design. | Explains why a 3:28‑min kiss can dominate attention. | | Ghosh (2025) | Gender performance in contemporary Indian cinema | Female agency is increasingly expressed through subtle bodily cues rather than dialogue. | Illuminates Leena’s non‑verbal agency. | | Liao (2022) | Meme culture and media diffusion | Memetic replication accelerates cultural impact beyond original viewership numbers. | Contextualizes viral spread of the kiss. | | Patel & Rao (2025) | Lifestyle branding in streaming narratives | Integration of fashion, wellness, and aspirational living into plotlines creates “lifestyle‑driven narratives”. | Links the scene’s wardrobe and setting to broader lifestyle trends. |
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