At first glance, this appears to be a random assortment of a timestamp, a surname synonymous with luxury, and a directive. However, to the initiated, this phrase encapsulates a seismic shift in how French creative collectives—specifically the elusive group known as Madbros —are leveraging nostalgia, deconstruction, and a distinctly Gallic philosophy of dérèglement (disruption) to push fashion and digital art into uncharted territory.
They frequently partner with figures from the French digital space, including Laetitia Versace, to create viral-style reality content. madbros 24 04 16 laetitia versace the french go new