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Positioning is not about what you do to a product, but what you do to the mind of the prospect libro posicionamiento al ries y jack troutpdf repack
The book is widely considered the "bible" of marketing positioning. It introduced the concept that marketing is a battle of perception, not products. Key concepts include: I understand you're looking for an article based
It is significantly easier to be first than it is to convince a consumer you are better. Think of Coke, Hertz, or IBM. libro posicionamiento al ries y jack troutpdf repack