Itv Dvber 2016 2021 May 2026

: This period also saw the restructuring of ITV into a Media and Entertainment division to better compete with streamers, ultimately leading to the launch of ITVX.

“AIR was a game‑changer for mobile reception. A viewer passing under a railway bridge would see a soft blur rather than a hard freeze.” — ITV transmission manager (anonymous, 2018 interview). itv dvber 2016 2021

In collaboration with the BBC, ITV launched BritBox in the UK as a subscription-based home for British "box sets," directly competing with international streaming services. : This period also saw the restructuring of

On January 1, 2019, ITV launched a major brand refresh. This project featured a new set of idents (on-air identifiers) every week, each based on a physical interpretation of the ITV logo created by various British visual artists. In collaboration with the BBC, ITV launched BritBox