According to the National Crime Records Bureau (NCRB), India reported over 88,000 cases of rape in 2020 alone. This translates to about 242 cases per day. The numbers are staggering, and the actual incidence of sexual violence is likely much higher due to underreporting.

However, not all campaigns succeed. A counter-example is the #FaceOfCourage cancer campaign, which attempted to show the "raw reality" of treatment. Unfortunately, it veered into trauma porn. Survivors were asked to recount their lowest moments—waking from a mastectomy, finding a secondary lump—without follow-up support or agency over the final edit.

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