How Brands Grow Part 2 Epub Link Page

Maximize your presence in e-commerce, third-party retailers, and physical storefronts. Reduce the "friction" to purchase as much as possible. 💎 The Myth of the "Niche" Luxury Brand

Even for luxury SUVs or B2B consulting, the distribution of purchase frequency is predictable. Most customers buy once (light buyers), a tiny fraction buy many times. To grow, you need more light buyers, not more heavy buyers. how brands grow part 2 epub