Designers kept discovering nuances. The lowercase g—double-story, with a stout belly—became a favorite for logotypes that wanted a wink without theatricality. The numerals, wide and friendly, were used in menus and signage where clarity had to meet character. A small type foundry owner in Kyoto used the face for a ceramics label; an indie magazine in São Paulo printed interviews in its bold for pull quotes; a tech-user manual adopted it for headings to make complex instructions feel less clinical.

Eames Century Modern blends the warmth of a serif with the crisp, elegant structures of Scotch Roman. It is characterized by:

during their 2012 rebranding, where its "joyous spirit" was used alongside minimalist sans-serifs for a modern yet playful look.

Even a premium .otf file can cause problems. Here is how to fix them.