Food content is the biggest driver of the niche. However, the narrative is shifting from "Indian food causes heartburn" to "Indian food is functional medicine."
Indian lifestyle often blurs the line between the secular and the sacred. You will find a tech startup CEO applying a Tilak (vermilion mark) on their forehead before checking stock prices. Food content is the biggest driver of the niche
Public displays of affection (PDA) are generally discouraged. Food content is the biggest driver of the niche
Indian culture values relationship-building over rigid punctuality or "fast-paced" negotiations. Food content is the biggest driver of the niche