Chola Sales Leap -

The Chola community values “la lucha” (the struggle). While they will pay for quality, they despise egregious markup by outsiders. A $200 Ben Davis jacket? Fine. A $400 Ben Davis jacket with a corporate logo? Rejection. Value must be tangible.

While the Q3 results are promising, the company warned of potential headwinds from the Reserve Bank of India’s tightened liquidity norms expected in May. However, with a strong capital adequacy ratio of 18%, Chola appears well-positioned to sustain its growth trajectory. chola sales leap