‘During the talk segment, mention the new drink from the sponsor. Laugh loudly at the host’s joke, even if it isn’t funny. And remember: you are the sun. Be bright.’
Japan’s entertainment industry is no longer just "cool." It is a global economic force and a sociological case study in how a nation can rebuild its international image through art, technology, and obsessive fandom.
Japanese entertainment is currently undergoing a "global renaissance," with the industry’s overseas sales reaching 5.8 trillion yen ($40.6 billion)
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