Studios increasingly rely on legacy intellectual properties (IP) to mitigate financial risks in a volatile market.
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Disney is arguably the most dominant force in entertainment today. Beyond its own storied animation studio, Disney’s strategic acquisitions have turned it into an unstoppable conglomerate. By bringing , Lucasfilm , and Pixar under its umbrella, Disney controls the most lucrative intellectual properties (IP) in history—from the Avengers and Star Wars to Toy Story. Warner Bros. Discovery and Pixar under its umbrella