: Some productions now utilize "synthetic celebrities"—AI-driven virtual actors with distinct personalities—to offer flexible talent options for new media formats.
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The industry's financial backbone remains its "event-level" productions. As of 2026, several franchises have crossed staggering lifetime gross milestones: : ~$41.42 billion. James Bond : ~$22.05 billion. Star Wars : ~$20.72 billion. As of 2026, several franchises have crossed staggering
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