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starts his day like millions of others: scrolling through and YouTube . Indonesia has one of the world's largest social media audiences, and the "popular videos" here are often a mix of: Comedy Skits : Creators like Fadil Jaidi or Arief Muhammad dominate with relatable, family-centric humor.
However, the growth of Indonesian entertainment and popular videos has also raised concerns about cultural imperialism and the homogenization of local cultures. The dominance of global entertainment and media companies has threatened the survival of local cultures and languages, highlighting the need for policies and initiatives that support the development of local entertainment industries.