The way stories are created and consumed is shifting due to several key trends:
Perhaps the most radical shift in popular media is the erasure of the line between producer and consumer. In the 20th century, you were a fan or a creator. In the 21st century, you are a prosumer .
: With the rise of AI-generated media, platforms are becoming crowded, making "authentic experiences" and high-quality storytelling more valuable as differentiators.
But how did we get here? And what are the psychological, social, and economic consequences of living inside the machine?