is widely considered one of the gold standards for direct response marketers who want to write less and earn more.
These middle issues form the "how-to" spine of the collection. Ben Settle - Email Players 1 - 15
The defining characteristic of the early issues is the demarcation of identity. Settle draws a hard line in the sand between the "average marketer" and the "Email Player." is widely considered one of the gold standards
While the digital landscape changes, human psychology doesn't. Issues 1–15 focus on the "Dark Arts" of email—the stuff that works because it ignores the "rules" taught by corporate marketing gurus. It’s about being entertaining, edgy, and aggressive enough to actually make the sale. Key Takeaway Ben Settle - Email Players 1 - 15
I can then draft a or content plan based on the Email Players methodology.