To understand the hype, one must look at how these "DotMovies" sites behave. Typically, a site branding itself as "Badmaash Company" will employ a cluttered, high-adrenaline interface.

The mastermind who believes "doing the wrong thing the right way" is the key to success.

The film was made on a budget of around ₹40 crores and was released on August 6, 2010. The movie received mixed reviews from critics but was a commercial success, grossing over ₹63 crores at the box office. Despite the mixed reviews, "The Badmaash Company" has developed a cult following over the years, with many considering it a classic Bollywood comedy.