The term "Awek Tudung Geli Geli" has become a viral sensation, with many young women embracing the label as a badge of honor. The phenomenon refers to a type of content that features young women wearing hijabs and exhibiting energetic, lively, and often humorous behavior. The content often includes comedy skits, dance videos, and vlogs that showcase the daily lives of hijab-wearing women.
This study employs a qualitative approach, analyzing media content similar to "Awek Tudung Geli Geli" and reviewing existing scholarly work on Muslim women's representation in media. The analysis focuses on themes of cultural sensitivity, modesty, and the agency of Muslim women. awek tudung geli geli.3gp