No filmography is complete without music. The legendary playback singer frequently visited Amalapuram, and many songs picturized in Konaseema have become evergreen popular videos :
Every Sankranti, Amalapuram hosts the spectacular Prabhala Teertham . Videos of massive, decorated arches (Prabhalu) being carried across canals are a staple of Telugu social media, garnering millions of views annually. The Cultural Connection