Some popular videos from Indonesia that gained international attention include:
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Eating shows (mukbang) are massive. However, Indonesians have localized it. Instead of just ramen, popular videos feature Sambal Terasi challenges, massive portions of Bakso (meatballs), or the extreme spice of Seblak . Creators like (before her shift to religious content) built empires simply by eating spicy noodles in a specific, ASMR-driven style. Some popular videos from Indonesia that gained international
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As of early 2026, the streaming market has reached a milestone where in viewership share (30% each).